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View collectionThe gentle readers
Some days are made for going outside. And some days are made for staying in — curled up in a corner with a book, a made-up world, or absolutely nothing planned at all. The Gentle Readers Club was made for those days too.
This is our first collection, and we wanted it to feel like an invitation. To slow down, get cosy, let imagination take over. Pieces soft enough to sleep in, roomy enough to dress up in, and comfortable enough to forget you're wearing anything at all. Whether your little one is building a fort, hiding between the pages of a story, or simply padding around the house on a grey winter morning — The Kidding is for all of it.
Because the best days aren't always the busy ones. Sometimes the best day is the one where nobody had to be anywhere, and everyone stayed in their The Kidding all day long.
View collectionTops and T-shirts
View collectionUnderwear
We started with the layer closest to their skin. Because that one matters most. 96% modal — naturally soft, breathable, and gentle on sensitive skin. No afterthought. No compromise.
Underwear
We started with the layer closest to their skin. Because that one matters most. 96% modal — naturally soft, breathable, and gentle on sensitive skin. No afterthought. No compromise.
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